Marketing Mix Modeling

Required in 80% of top job postings. Stable demand across multiple role categories.

Last updated: April 24, 2026

Demand Over Time

↑ 38pp over period

Demand for Marketing Mix Modeling has risen from 2% of postings in March 2026 to 40% in June 2026, weighted across all roles. Based on 17 weekly snapshots from real job postings.

0%16%33%49%65%Mar 22Apr 16May 5Jun 12

Roles That Demand Marketing Mix Modeling

VP Of Marketing Analytics80%

10 postings analyzed

Director Of Marketing Analytics50%

10 postings analyzed

Marketing Analyst50%

4 postings analyzed

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Often Paired With

OKRs / KPIs100%Campaign Analytics100%LLMs / GenAI100%Python100%SQL100%ETL / ELT100%R100%Figma / Design Systems100%A/B Testing / Experimentation100%Product Roadmap100%

% = share of postings where both skills appear together

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